TOW #17- “How Is The Ku Klux Klan Like a Group of Real- Estate Agents?”

            Chapter two of the non-fiction, “Freakonomics” compares the similarities of Ku Klux Klan and the Real Estate Agents. It talks about how fear is what KKK tries to breed as they use violence within their closed society just like how the real estate agents deal with the fears of selling the customer’s houses for little or no value of money. This chapter, just like any other chapters uses logic and facts. However, the authors Levitt and Dubner’s use of imagery helped to show the significant relations between the KKK and real estate agents.

            The incorporated use of imagery helps the readers see the KKK “ riding horses through the country- side while being draped in white sheets and pillow case hoods” (51) and how they are physically different from the real estate agents who are described as “fixer uppers” (53). This helps to intrigue the reader and question how the two very different groups of people to be similar. The use of imagery was the author’s way of intriguing the readers into a topic that may seem bland and uninteresting. Not only that, but the authors also use graphs and charts that visually compares the lying methods that are used by KKK and the lying methods that are used by those who use dating sites. This is one of the most persuasive parts of the chapter, as the author mentions how the dating sites are statistically the same as KKK in terms of lying to the public to make themselves more appealing, essentially supporting the argument of the text.

            Although the authors appeal to logos and ethos in most of the chapters, they also incorporated the use of imagery to strongly support their purpose of revealing the significant relations between the KKK and the real estate agents.