TOW #22- Visual Text

The poster known as "Rosie the Riveter" has been utilized in the 1940s during World War II, during the feminist movement. Flexing her muscles, the woman in the picture is tough and strong, a combination that was unusual in the 1940s when this poster was made. Yet, through its depiction of a resilient woman and its usage of four simple words "We Can Do It!" the poster accomplishes its purpose of rallying the war spirit while motivating women to join the work force. However, this poster's power does not simply stop after World War II; even today, the poster illustrates the power women have, leading to a battle for gender equality along with motivating and encouraging women of today.

The depiction of a strong woman is one that differs from the idea that women are inferior and weaker than men; thus, this shocking, drastically different portrayal of a woman encouraged women to take a more active role in society. During World War II, many women joined the work force and took the jobs of the men who were at war. With an increase in employed women, the poster shows that women loved the depiction of an independent, tough woman. In addition, the color scheme of the depiction is red, white, and blue, reflecting a patriotic attitude that the woman should have: they are doing work and labor for the good of their country. Lastly, the facial expression and the hairstyle of the woman shows that the woman depicted in the poster does not agree with the idea that women are weak. The bandana shows a hairstyle that, rather than being meant for aesthetic reasons, is practical and suits the job. The facial expression of the woman is determined, guiding women viewers to imagine themselves as the female shown in the poster.